The next guest will not search. They will ask.
The Pharos makes the property visible, accurate, and bookable across the AI ecosystem, without an OTA in between.
01
Visible.
The property's own data, readable by every AI agent. Rooms, rates, dining, policies, accurate and current, straight from the source.
02
Bookable.
Live availability, quotes, and reservations completed without an OTA. Loyalty status and guest preferences carry into the booking.
03
Governed.
Rate parity, blackout windows, and group rules enforced automatically. The property never surfaces on a term it hasn't approved.
04
Verified.
A confirmed, authoritative identity in the AI ecosystem. The property itself, not a third-party listing that resembles it.
18/25%
What an OTA takes on every booking it touches. On a channel the property does not own, in a conversation the property is not part of.
A booking that skips the OTA
One question. One booking.
Find a beachfront resort in Cancún for two of us, first weekend next month, ocean view, adults only.
“Ocean-view suite, four nights, at the property’s own rate. Book it?”
"BOOK IT."
Confirmed:
"Confirmed. Direct with the property."
The reservation lands in the property’s own system of record. The margin stays where it started.
The guest never saw a booking site. The property never paid for the introduction.
Created by Tribeca
Two halves
of one studio.
A discovery audit: what the AI ecosystem currently says about the property, and who is answering for it.
How it starts
Find out where your property stands today.
A discovery audit: what the AI ecosystem currently says about the property, and who is answering for it.
Questions
The rest of the detail.
A conversation about the property
Where would your work begin?
Tell us about your property. We will tell you where we would start.